About Us

Our brand was founded in 1996 in California with a vision to redefine casual chic, blending sophistication with comfort. Starting as a small boutique, we quickly gained recognition for our innovative designs and quality craftsmanship.

Throughout the 90s, we expanded across the United States, becoming a staple in the urban fashion scene on both the east and west coasts of the country. Our iconic logo and timeless collections resonated with a diverse clientele, from trendsetters in Los Angeles to executives in Manhattan.